Location: Amsterdam
Team: Marketing Department
Type: Full-time

Who We Are

At Hitachi Construction Machinery Europe (HCME), we design and manufacture one of the world’s most extensive ranges of hydraulic excavators—from compact one-tonne units to colossal 780-tonne mining machines. Our portfolio also includes wheel loaders, rigid dump trucks, and highly specialized equipment for unique applications.
But at HCME, we believe we build more than machines.
We build the future of construction.
As part of the global Hitachi family, we are driven by innovation, environmental responsibility, and a deep commitment to customer trust and satisfaction. Our Amsterdam headquarters is home to a diverse, forward-thinking team developing next-generation technologies and support services that empower customers across Europe and beyond.

Our Values

• Honesty & Sincerity – The foundation of every interaction.

• Environmental Respect – Protecting the world we help shape.

• Social Responsibility – Valuing people, culture, and community.

• Reliable Leadership – Agreed is agreed. We stand behind our commitments.

 

Your Mission

As a Digital Marketing Specialist, you will develop, implement, and manage digital marketing activities that promote HCME and its products and services. You will enhance brand awareness according to HCME guidelines / standards within the digital space as well as driving website traffic and acquiring leads/customers.
You will:

• Assume the role of brand guardian, ensure all marketing communication and collaterals are in line with Brand Guidelines.

• Maintain agency relationships to ensure day-to-day production and site maintenance

• Advisory role for Dealer Portal capability and for all web-related requirements

• Be an expert of the product and market developments with respect to the competition

• Administrator for Hubspot CRM

What You’ll Be Doing

Digital marketing activities

• Implement HCME’s communication strategy/campaigns into all different digital communication tools and media

• Create, develop and evaluate engaging content for multiple user audiences like Onsite and iGround Control

• Create, develop and maintain HCME’s corporate website, including product pages, dealer network and about us to ensure smooth browsing experience

• Ensure search engine optimization, improve the quality and quantity of website traffic to our corporate website from search engines with SEO and SEA

• Develop, review and update the HCME dealer portal to meet project goals

• Establish best practices and implement within HCME dealer network

• Analyze needs and demands of all target groups of different digital/web communication tools

• Domain administration

• Establish protocols for web policies and maintain monitoring systems for key web functions

• Research and identify new trends and developments within digital marketing

 

Social media activities

• Establish and implement HCME’s social media strategy

• Ensure the strategic and tactical use of social media to manage our key messaging, enhance our reputation and to respond quickly and decisively to counter any inaccurate or potentially damaging comments

• Create, delight and attract our target audience with content for social media, by using different digital/web communication tools

• Create and develop Pay Per Click advertising campaigns to generate traffic to corporate website and marketing qualified leads for our dealer network

• Create and analyze web reports and key visitor metrics

• Manage online marketing budget

Responsibilities

• Maintain and evaluate agency relationships, website development and security

• Evaluate lead and traffic generation of corporate website and digital communication channels,  research solutions to improve future efficiency

• Key administrator of digital platforms like Google Analytics, Hubspot (CRM), Zetadisplay (internal broadcasting network), HCME Dealer Portal and administrator of Intranet/Sharepoint

• Advocate HCME GDPR compliance

• Responsible for publication of sales materials to promote Hitachi products in HCME-territory

• Prepare budget requirements and manage expenditure to be within the budget for digital marketing efforts

• Evaluate social media platforms and investigate new media possibilities to publish promotional information in the future

• Evaluation of both current and new suppliers

  • Guard the corporate identity in all documents

  • Keeping internal approval workflow for HCME original publications

 

What You Bring

• Bachelor degree in Marketing or relevant field

• 5+ years of experience in a similar role

• Fluent in English

 

What We Offer

• Compensation built of a yearly gross salary between 50’000 euros and 75’000 euros (including holiday allowance and based on experience) + a guaranteed bonus (4%)

• 27 days of leave + 13 extra collective days of leave (ADV)

• ‘Metalektro’ Collective Labour Agreement (CLA)

• Excellent pension scheme with a high employer contribution

• Working from home possibility and flexible working hours

• Budget of 1500 euro’s to set up your workplace

• Collective accident insurance

• International learning and development program

• Career opportunities

 

Ready to Apply?

We’d love to hear from you. Click Apply Now and take the next step in your career.
At HCME, we’re committed to building a diverse and inclusive workplace—everyone is welcome.